Seen and noted

BEST TV
I guess my favorite was the Heineken spot. It was one of those roller coaster rides that just kept going nice little twist with the Indian music at the end. Felt the formula of having a great time and being interesting but it was still a nice rewarding ride.
I really liked the Sydney dogs and cats spot. I mean, it had dogs in it. Sad eyed dogs. How could I not be engaged. The story telling was nice too. And then when I got to the end I was thinking what to zero? Now I think this must be a line that's well known in the market but lost on me. This could also be because I am particularly dense.

BEST PRINT
What's happened to print? I cant say I love any of them. I like the Bridgestone ad. It's clear and I get the benefit and it's quite elegantly expressed. But it is one ad in three guises. A good ad though.
Sorry. I don't have a runner up that I like enough. I want to because I still love print as a medium. But I cant.

BEST OUTDOOR
I like the Mars outdoor ads. Very simple very elegant. Not gimmicky or talking down to me. And quite a nice proposition - even if it is an old one. Sometimes the art is in not messing with it.
The No Tankers thing was quite nice too. But I think the Lamisil might have just had he edge over it. As in it might have made me take notice a bit more with a more boring subject.

BEST INTERACTIVE
I like the Social memories book. Especially if it is for a logistics company. Nice idea that I would probably seek out to interact with.
I also liked the Mercedes piece. I know it's not that original, but I did want to play it through. I did click on the features and learned a lot about the car. And most importantly, I truly believe that she fancies me. How could she not, I am the person of the year, after all.


This week's guest judge is Kash Sree, Chief Creative Officer and partner, SS+K, New York.

Kash has been fortunate enough to have worked all over the world (Four continents and one sub continent, so far).

Starting at Ogilvy, London in the early 90s, he worked his way through Chiat Singapore, then Ogilvy, India as an art director, before returning to Singapore as a writer where he helped Batey Ads become Agency of the Year.

In 1996, he moved to DDB Sydney as Head of Copy. DDB Sydney was Campaign Brief's Australian Agency of the Year in 1997.

That year, he was hired by Wieden and Kennedy, Portland and for five next years, he helped create some memorable work for Nike, including the Tiger Wood's 'Hackeysack' spot, which became a global viral hit, before the word viral had even been fully coined as a phrase. And the Nike 'Play' campaign, of which 'Tag' won the Cannes Grand Prix.

Graduating from a Writer to Creative Director. He moved to Leo Burnett, Chicago, where he would help reposition Nintendo with the "Who Are you?" campaign.

In 2005, he joined BBH and in the next 18 months he would successfully help globally reposition the ailing Vaseline brand, with the "Keeping Skin Amazing" campaign, while also contributing to other brands like Axe, All detergent and British Airways.

In 2007 Kash joined Ty Montague at JWT to help modernize and raise the creative profile of the world's oldest agency. As Executive Creative Director, Kash slowly, but surely began turning around some very challenging accounts, like Scott Toilet Tissues, Sunsilk Haircare, Kleenex, Visine, Purell and DeBeers.

In 2009 Kash joined Pereira O'dell as executive where he would work on Lego, Corona, MySpace and help them become small agency of the year.

In 2011 he joined SS+K as CCO and partner.