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Seen and noted

Guest judge: John Kane, founder, Happy Soldiers, Sydney

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    July 27, 2011 04:26 (Edited: July 26, 2011 18:26)
https://www.bestadsontv.com/news/upload/Screen shot 2011-07-26 at 8.34.51 PM.jpgThis week's guest judge is the founder of Happy Soldiers, Sydney.

John Kane founded Happy Soldiers Sydney in 2007 as a creative collective. In 2009 it became a full service agency and in 2011, to everyone's surprise, the Happy Soldiers shut the doors, for the time being anyway. Happy Soldiers won Hotshop of the Year, Idea of the Year (twice), Campaign of the Year, the odd Cannes Gold and much more in their short lifespan.

Before Happy Soldiers John worked in many places in many countries that made the idea of Happy Soldiers a necessity.

Right now he is doing nothing, apart from this review, while wondering what to do when the time comes to do something again.

BEST TV
Winner - My favourite is Old Spice. I had no idea where they would go with this campaign and I don't believe there were too many places they could go. But they went with Fabio and it will work, in lots of places, lots of times. Mustafa versus Fabio? My money is on Fabio.
Runner Up - Sydney Opera House for a beautifully crafted piece.

BEST PRINT
Winner - I'm going to go for the Volunteer Wildfire Services. I got it quickly.
Runner Up - As a runner up I would go with Snopake.

BEST OUTDOOR
Winner - Ouch help. The only one I think might work is the Tourism Fiji poster. Apologies but I really struggled with everything else.

BEST INTERACTIVE
Winner - I really liked the Byron Bay Writer's Festival idea. Finding a new way to turn something functional and boring into something inspiring.
Runner Up - The Galaxy SII is also very intriguing and something I believe people will engage with.


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