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Seen and noted

Guest judge: Calvin Soh, CCO, Publicis Asia

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    October 26, 2011 03:33 (Edited: February 17, 2023 05:19)
BEST TV
For TV, the best spot in my mind is NAB. It's got an insight and tells the story in an entertaining way. The chinese guy being locked out is the funniest.

Runner up is Burn. Well produced with a great track although personally it could be written better.

I had high hopes for Johnnie Walker but The Important Man isn't the Most Interesting Man in the World.

BEST PRINT
Print is not good at all. Don't really have a favourite. If you back me into a corner with an AK47 I would pick...sorry...just can't. The ads don't say anything new nor do they say it in a new or different way.

BEST OUTDOOR
Hands down winner is Jordan's explosive water projection. Forget wall projections, this is awesome. It's pure execution over idea but the rest weren't strong ideas either. Frankly, it threw a wet blanket over everything else.

BEST INTERACTIVE
Lastly Interactive. I tend to like this category because it's not old school passive advertising. It is active starting a dialogue communication, which is hard. Getting anyone to do anything without money or incentive is tough...my kids are proof of that.

I like Sprint's All Together Now the best. It sells unlimited usage but wraps it around a movement to do random acts of togetherness. It can go from cheering South Windsor Thunder to Occupy Wall Street.

I have two runner ups here...maybe it's to make up for the lack of a winner in Print.

Pedigree Dog Walk which as a charity idea should work pretty well.

The other is Uniqlo. Simple product demo but it does make me want to buy stuff, which is the hardest thing to do.


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