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Seen and noted

Guest judge: Kevin Pereira, ECD of Euro RSCG Singapore

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    February 22, 2012 06:02 (Edited: February 21, 2012 19:02)
I have to admit, I didn't start out liking it, but after a rather long walk, the Nike +: Day in the life had me hooked. Runner up was a toss-up between DB Export: The Great Wine Depression and Sony Playstation's: The world is in play. But then I decided the Playstation one is basically the same ad they shot over ten years ago, but this time with a shed load of After Effects. DB gets it for being manly and true.

And the winner is, Tui: DIY roses for helping the boys out again. I really couldn't find a runner up from the other five. But put a gun to my head and I'd say Americans for Grammar, (but only if they start spelling 'colour' and 'favour' correctly).

The Cancer Patients Association: Chanting Lighter is simple, arresting and culturally spot on. Loved it. Loved the looks on some of the punters faces.
Monteith's twigs is a close second.

Winner: Amnesty International's slide to unlock is simple and good. I was less inspired by the on-ground activation.
Runner up: Western Union's singing telegram had a few steps to make it work, but it worked. Rather well actually. Somewhere on the world wide web, I am singing a duet with Sunidhi Chauhan. She's my favourite. week's guest judge is Kevin Pereira, executive creative director of Euro RSCG Singapore.

Kevin is an award winning creative director with over 18 years experience working on global brands.

He's worked in every medium you can imagine and lived in several countries around the world, including the UK, Singapore, Switzerland, Dubai, Malaysia, Philippines, Hong Kong and South Africa; more recently, he was posted in Japan for six years as Global Creative Director for Toyota/Lexus & Regional CD for Starbucks Asia.

Over the years he has created TV & Print campaigns for brands such as Lexus, Gillette, FCUK, Toyota, Nissan, Vacheron Constantin, Coca Cola, Pepsi, Novartis, VISA, Citibank, Proctor & Gamble, Sony, Guinness, Mitsubishi, Bosch, Starbucks, Chivas, Hennessy and Adidas.

Kevin has extensive experience in strategic brand development and has a lot of knowledge in the digital arena. He has a passion for great ideas in any medium.

Awards include two Silver Lions and four Bronze Lions at Cannes and Best of Show Print and Gold for Print Campaign at The One Show.

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