Seen and noted

BEST TV
This week's best TV is Volkswagen Mask by Deutsch LA. A great example of how Volkswagen advertsing should be: great insight, very well told and executed and a great connection to the product and the brand.

BEST PRINT
This week's best print is Water is Life campaign by DDB New York. It's one of the best campaigns in the DDB network and proves that innovative ideas are unleashing the potential of every channel.

BEST OUTDOOR
This week's best outdoor is Portable Water Generator by FCB Lima. Creativity means solving problems with the use of the talent and the insights and technology as a tool. Amazing Example!

BEST INTERACTIVE
This week's best interactive campaign is 'Send your Facebook profile to Cape Town' by Ogilvy Cape Town. Digital is not media, Digital is infrastructure. If you think about it and treat the social web that way, you come up with innovative ideas to engage people in a new way.



This week's guest judge is Amir Kassaei, worldwide creative director of DDB, based in New York.

Amir is one of the most lauded creatives in the world.

He likes to say "Impossible is not a fact. It's an opinion". He firmly believes that if one has passion, will and courage, one can change the world for the better. Of our business, he says, "It has never been just about advertising. Our business is marketing products, companies and relevant services - and one of our vehicles is advertising."

Born in Iran, raised in Austria, and educated in France, Amir settled in Germany in 1997, gaining experience early in his career in a variety of roles ranging from Account Manager to Strategic Planner to Art Director and Designer at agencies such as TBWA, Barci & Partner and Springer & Jacoby.

At Springer & Jacoby, Amir advanced from Copywriter to Creative Director and finally to Executive Creative Director on the global Mercedes-Benz and smart accounts.

In 2003, Amir joined DDB as Chief Creative Officer and Associate Partner of DDB Germany, where he quickly helped reshape the agency.

After joining the agency as the youngest DDB Chief Creative Officer in Europe, he quickly transformed it into one of the most creative and successful agencies in Germany.

Under Amir's leadership, DDB Germany has also been ranked the most awarded German agency in the Gunn Report.

In February 2011, Amir was appointed DDB Worldwide Chief Creative Officer.

Amir has worked on behalf of an impressive range of the world's major brands, including Allianz, Apple, Adidas, Bosch, Coca-Cola, McDonald's, Nike, Reebok and Volkswagen.

He and his teams are the recipients of more than 4,000 national and international awards, including 140 Cannes Lions in the past five years. He was named The Big Won Report's Top Chief Creative Officer in 2009, and has been one of The Big Won's Top 3 Chief Creative Officers for each of the last three years.

A past President of the Art Directors Club of Germany and a member of ADC New York, CCA and D&AD, he has served as a judge in some of the world's most famous award shows. He was President of the Jury at Eurobest and Meribel in 2007 and judged the Dubai Lynx 2010.

Amir has taught at such famous advertising schools as the Miami Ad School, spoken at the Berlin School of Creative Leadership and served as a Professor at the Salzburg University of Applied Sciences. His most celebrated presentations include "Digital Thinking" and "Manifesto of Successful Marketing."