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Guest Judge: Kevin Lee, ECD, Leagas Delaney, Shanghai

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    June 08, 2015 12:30 (Edited: June 08, 2015 22:30)
Judging was a bit tough this week. The Outdoor and Interactive category
are much stronger than TV and Print.

Land Rover Lion. It's the simplest spot compared to the rest.

Nike. Very unconventional team photo. But definitely stands out from the rest.

Nivea Doll. Very nice use of a medium that kids love. A clever product demo that creates lots of parent-and-kid interaction.

Google Expedition. I personally respect those that make technology affordable, and changing the world for the better. In this case, children can learn and experience in more interesting ways.
This week's guest judge is Kevin Lee, executive creative director and partner at Leagas Delaney Shanghai.

Kevin enrolled in art school at the age of six and had his first art exhibition at 12. For two years, he worked as an illustrator. When he moved to Beijing, he picked up film directing skills and he later was shortlisted as a young director at Cannes and Adfest. 

Over the past 24 years, he's worked on every conceivable product category for brands like Nike, Converse, The North Face, Lee Jeans, Sprite, Vitamin Water, Kartell, Toblerone, BP, Kodak, Brother, Unicef, Yahoo, QQ, WeChat, Tsingtao beer, Semir apparel and many local Chinese brands.

Kevin co-founded Leagas Delaney Shanghai in year 2011. Starting from just five employees, the agency grew into a creative-led outfit with creative, business, planning, digital, design and production teams.

Prior to joining Leagas Delaney, Kevin was ECD at Ogilvy Shanghai and Guangzhou. Under Kevin's guidance, Campaign Brief ranked Ogilvy Shanghai, China's #1 agency for two years. Ogilvy Shanghai also picked up more awards than any other agency at AdFest 2010.

Kevin's "Run Free" campaign for Nike was the second most awarded print campaign in the world according to The Gunn Report. He is ranked as the top creative for two years running in China and one of the hottest creative in Asia by Campaign Brief Asia.

He dedicates time to educate and spark the passion of young creatives by being a leader in One Show China's workshop, Portfolio Night China, as an ambassador in the Art Director's Club and as a judge for Young Guns Award. Recently he was nominated as the President Judge for the Youngstar Awards at Adstars in Busan.

Kevin also served on the judging panels at D&AD, One Show Interactive, Cannes, London International Awards, New York Art Director's Club, New York Festival, Young Guns, Cresta, AdFest, Adstars, Longxi, Asia Pacific Award, Malaysia Kancil Award, China 4A's and Panam Anim Shanghai Animation Film Festival.

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