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Seen and noted

Guest Judge: Julien Benmoussa, ECD, Proximity BBDO, Paris

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    December 14, 2015 15:00 (Edited: December 15, 2015 02:00)
Winner: MND Australia: The Fading Symphony with Tim Minchin. An interesting way to focus on a problem. The execution is original and never seen before. It's an original manner to highlight an issue in an understandable way for everybody. The metaphor is strong.

Runner-up: Innocence en Danger: The Witness. This film touched me and made me totally uncomfortable. I guess that was the goal and it perfectly worked.

Winner: ID15: The Vitrine Project. This is a great idea. Design is everywhere even in the most insignificant things and it is perfectly demonstrated. The whole city is a design artwork exhibition.

Winner: Samsung: Samsung Circle of Sound. This installation is innovative to express the 360 degrees sound concept.

Runner-up: Richmond: Sausage & Chips. Plugging chips on things is not new but when it comes to give smile back to children, well, it worth it.

Winner: St. Vincent de Paul Society Christmas Appeal: Dear Santa. A simple but very effective message that will reach the audience for sure. Benmoussa HD (1).jpg
This week's guest judge is Julien Benmoussa, executive creative director, Proximity BBDO, Paris.

Julien started his career at BETC euro RSCG, as a copywriter in 2001. Then he worked for all the major french agencies as a free lancer : DevarrieuxVillaret, Publicis Conseil, Leo Burnett, TBWA.

In september 2006, he joined Publicis, as a senior copywriter at Publicis Net. In 2009, he became creative director at Publicis Net and in 2011 at Marcel.

During his career in advertising, Julien has been in charge of a large span of national and international accounts: Fanta, Vichy Cosmetique, Renault, Peugeot, Petit Bateau, Thomson, ING Direct, AXA, Sanofi, Orange, eBay, Guigoz, Nestle, Malibu, Pastis, Coca Cola, Banque Populaire and Intermarche.

Julien has won more than 180 creative awards worldwide including 16 Cannes Lions (5 Gold, 4 Silver including a silver in creative effectiveness and 7 Bronze), D&AD 1 Black and 3 Yellow Pencil, One Show Green Pencil, Eurobest 2 Grand Prix, Clio, Epica, UDA, New York Festivals 3 Gand Prize and Best of show, FWA, Andy awards Grandy, LIA Grand Prix, ADC, Effie Gold Positive Change, Cristal 5 Grand Prix, Statégies 2 Grand Prix, French Art Directors Club...

In 2015 it's the recognition, Julien won the first french black pencil at the D&AD Awards for his campaign Intermarche the inglorious fruits and vegetables.

Julien was also jury at the French Art Directors Club, LeBook, Eurobest and the New York Festivals.

In 2015, julien becomes executive creative director of Proximity BBDO. He manages more than 50 creatives.

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