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Seen and noted

Guest Judge: Frank Cartagena, CD, Deutsch, New York

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    May 24, 2016 13:56 (Edited: May 24, 2016 23:56)
Winner: The Time Out Mexico spot gave me a reason to care about the product, even if it was a bit morbid along the way. It's a great thing to advertise for and I hope the team keeps pushing in this direction for the brand.

Runner Up: Getty Images made another great spot with AlmapBBDO that shows the product the entire time. And even though I liked the sound design and edit, it lacked some of the emotion that came from previous Getty campaigns before.

Winner: ONG Gabriel. Simple, makes an important point and taught me something I didn't know. 71% of organs going to waste is a pretty wild fact. Hopefully this is an idea that can change people's mind.

Runner Up: Save the Children. It's nice to see so much PSA work this week. Side note: I tried to count to make sure they used 10,000 newspaper covers, but I'm going to have to take their word for it.

Winner: Polish Red Cross. Turning a negative into a positive. People who have taken lives can also give life. It's an interesting idea and execution that makes you think about the Red Cross differently.

Runner-up: Obi Gap was my second favorite of the bunch. DIY brands like Obi have a unique opportunity to create something more with a simple billboard or OOH idea. This execution had a clear insight and used the current German infrastructure to create their ads. Easy winner.

Winner: Old Spice continues to make us all jealous with interactive ideas that are really product ideas in disguise. I can see the fun the team had making this and I hope it inspires other brands to do the same.

Runner-up: MINI Fast Forward. This is a true interactive idea that is actually useful. I could see people really using this ad to skip to their favorite parts of videos. Useful advertising is the best advertising. (1).jpg
This week's guest judge is Frank Cartagena, creative director, Deutsch, New York.

According to the Gunn Report, Frank Cartagena is currently the 5th most awarded copywriter/creative director in the United States and has been ranked as one of Business Insider's 30 most creative people in advertising for the past two years. In 2013, his work was credited with DDB New York's creative resurgence, having produced the 8th most awarded campaign, 5th most awarded digital campaign and the most awarded social campaign of the year. He's won gold multiple times at Cannes, One Show, Clios, Andy's, ADC, and has a handful D&AD nominations. His work is in the permanent collection at the Museum of Modern Art and has been featured in the Smithsonian and Boston's Museum of Science. Frank currently lives and works in New York City as a creative director.

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