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Guest Judge: Ted Lim, CCO, Dentsu Asia-Pacific

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    August 15, 2016 09:50 (Edited: August 15, 2016 19:50)
Winner: Nike "Unlimited Courage". Another "episode" of Nike's "Unlimited" campaign. Good writing, good directing, good editing, good almost everything. Another winner.

Runner-up: Hyundai "Car Wash". Hyundai may not make the best cars, but they are certainly making better car ads. This one has a classic VW twist at the end. Nice.

No Winner. There's a good story in Mundo Livre FM "Rick Allen" that's unfortunately marred by bad English. No winner in print, sorry.

Winner: Samsonite "I Wish I Had A Samsonite". A free wrapping service for travellers who worry that their bags may come undone. The catch? The free wrapper is also an ad for Samsonite. For someone who flies almost every week, I can totally relate to this.

Runner-up: ActionAid "Pages With Faces". In every book, there's always a page or two at the front and the back that's left unprinted. An agency thought of using the "free space" to raise awareness for a non-profit organisation. Good thinking that could reach millions if put to good use.

Winner: Dorflex "Music Experiment". Dorflex, the #1 painkiller in Brazil, produced songs that stimulate the production of endorphins to help relieve headaches. This, if it works, should be on every Olympic Games organiser's playlist.

Runner-up: IKEA "The Shelves That Instagram Shifted". To demonstrate how METOD could be put together in countless different ways, IKEA posted 6 images under #IKEA to form a METOD configuration. Every time a new photo is posted in #IKEA, the configuration automatically changes. Simple. Creative Allstars 5MB (1).jpg
This week's guest judge is Ted Lim, chief creative officer, Dentsu Asia-Pacific.

Ted looks more like an accountant than a creative director. This may have something to do with the way he works - with a head for business and a heart for creativity.

An English Literature graduate, Ted spent two decades at Naga DDB where he helped win and grow over 50 accounts including DiGi Telecommunications (Telenor), BMW, Panasonic, Perodua Automobiles, Astro (Measat), Nippon Paint, Johnson & Johnson, Tourism Malaysia, Nikon, Carlsberg, Brand's (Cerebos), Mamee Noodles, Malaysia Airlines, Hong Leong Bank and Prudential Assurance.

The agency was Malaysia's biggest and most consistently awarded, winning 3 Agency of the Year titles, Malaysia's first D&AD Yellow Pencil, numerous Cannes Lions, Clio Awards, One Show Pencils, AWARD Awards, AdFest Lotus, Spikes and the country's only Asia-Pacific Effie during Ted's watch.

Bob Scarpelli, chairman and chief creative officer of DDB Worldwide said, "The work Ted has done and inspired was always among the best in the Asia-Pacific and in our network. The people who have worked with him have learned, grown and soared under his nurturing style of leadership." For his troubles, the bread-and-award winner was entrusted with raising the bar for DDB Asia-Pacific.

Ranked Asia's 4th most awarded copywriter by Campaign Asia and the 8th most consistently awarded creative in Asia-Pacific over a decade (The Work 2002-2011), Ted was inducted into the Malaysian MC2 Advertising Hall of Fame and named the country's top ECD by Campaign Brief Asia and AdoiMagazine.

Ted has chaired AdFest and judged D&AD, Cannes, Clio, the New York Festivals, the London International Awards, AWARD Awards, the InterContinental Cup and the Asia-Pacific Effies. He was most recently on the Cannes 2016 Titanium & Integrated Lions jury and is Spikes Asia 2016 Direct, Promo & Activation jury president.

A creative strategist, Ted has spoken at the Dentsu Aegis Network Global Conference in Tokyo, Creative All Stars in Kuala Lumpur, the P&G Asia Brand Managers College in Singapore and will be speaking at the 2016 World Knowledge Forum in Seoul. He also headed AWARD School and lectured at DDB University.

Ted credits Shakespeare for teaching him why people do the things they do and Bernbach for showing him how to engage people to do the things he would like them to.

He took on the job of chief creative officer at Leo Burnett Singapore in 2012 where he helped the agency win the regional IKEA business and worked on UOB, Great Eastern Life and Earth Hour.

Now regional chief creative officer at Dentsu Asia-Pacific, Ted works with 28 offices across 14 countries. He inspired the Dentsu Innovation Navigator and in his first 18 months, helped win over 20 pitches across the region including Uniqlo, Dulux, Panasonic, Yamaha and Coca-Cola. He created the fully digital/social Wakudoki campaign for Toyota Asia-Pacific that garnered over 9 million views. TIME magazine commented, "This Toyota Ad Is Utterly Insane - and Wonderful" and deemed it, "The most delightful two minutes of your day."

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