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Seen and noted

Guest Judge: Matt Eastwood, worldwide CCO, J. Walter Thompson

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    May 22, 2017 11:20 (Edited: May 22, 2017 21:20)
In the months and weeks leading up to Cannes, we see a lot of great work appearing across all media. It's like the floodgates open and suddenly we're swimming in amazing case study after amazing case study. In Outdoor and Interactive, that premise held true. The work is excellent. And almost every one of the six spots shortlisted in Television could probably go on to win or shortlist at Cannes. For me, the disappointment was Print. Most of the work came from traditionally "easy" categories - toy stores, zoos and, of course, WWF. And, whilst the executions themselves were fairly well done, overall there seemed to be a very light touch in terms of strategy.

My favorite film is the charming Monoprix spot from Rosapark. It's a beautifully told story with a plot twist that I certainly didn't see coming. Engaging from beginning to end. The runner up is the iPhone 7 "Barbers" spot. Once again, Apple is making classic Apple ads. And I mean that in a very good way.

As disappointed as I was with most of the print work, I will single out Sana Sana Tangerines as the winner because it, at least, delivered a strong strategic insight; Tangerines will make your body healthier. Unfortunately, I can't choose a runner up.

This week's Outdoor work is particularly strong. I don't know if I'm skirting the rules here, but I've chosen Breastfeeding Mannequins as the winner. Not because it's from our agency, but because it's a brilliant example of how outdoor advertising can make a huge impact and actually change lives. The runner up is Roasparks' Thayls campaign for creating a really contemporary way of selling one of the oldest forms of travel.

Finally, the winner in Interactive is "The Day Shazam Forgot" for Alzheimer's Research UK. It's a brilliantly inventive and relevant way to seamlessly integrate the Alzheimer's message into people's existing behavior. Whilst the runner up is Sparkasse's Kwitt Chatbot. Because, well, it's funny. Eastwood 2014-thumb-200x300-183984.jpg
This week's guest judge is Matt Eastwood, worldwide chief creative officer, J. Walter Thompson.

Matt Eastwood joined JWT as worldwide chief creative officer in July 2014. He previously served as chief creative officer, DDB New York and has overseen some of the most innovative, recognizable and awarded creative projects in advertising today, including the iconic "Yeah, that kind of rich" work for the New York Lottery and last year's highly awarded "Hashtag Killer" campaign for WATERisLIFE, as well as work for Hertz and McDonald's.

His career has spanned numerous agencies, specialties and countries, including Australia, the U.K. and the U.S. Eastwood has been a judge at many prestigious industry awards shows including The One Show, Cannes, London International Advertising Awards, ADC New York, Radio Mercury Awards, MADC (Melbourne Art Directors Club), Axis (New Zealand Print/TV Awards), New York Festivals and more.

Having spent three years at DDB earlier in his career, Eastwood rejoined DDB Australia in 2006 as national creative director and vice chairman. He then joined DDB New York in 2010 as chief creative officer.

In Ad Age's 2013 Awards Report, Eastwood was listed as the 5th most awarded chief creative officer worldwide. During his time at DDB, the agency was named Campaign Brief Agency of the Year, Australian Creative Hotshop, AdNews Agency of the Year, B&T Agency of the Year, Spikes Network of the Year and Campaign magazine Network of the Year.

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