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Seen and noted

Guest Judge: Liam Wielopolski, CCO, DDB, South Africa

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    October 16, 2017 15:03 (Edited: October 17, 2017 02:03)
Winner: Some decent stories told through interesting visuals and big production. Lots to look at, but not loads to choose from when deciding the winners to be brutally honest. If it were based on arresting visuals or music alone, my pick is the Uniqlo "Dan-Pan" spot. Energetic and visually fresh with an upbeat soundtrack. There was a nice simple product demonstration in the Sonos One spot. However, I couldn't help feeling they should have pushed the execution further.

I have to give my vote to IKEA's lovely tribute to Silicon Valley's favourite tech-company. It is simple and smart. With regards to choosing a runner up , crikey, that was tough.

This category was by far the most interesting. I liked two ads. I really liked the subtle or blatant competitiveness of Burger King's hijack of IT. Never trust a clown. It's tactical. It's simple. It's engaging. Most importantly, it put a smile on my face. By turning the horror film of the year into the longest Burger King spot of all time, it gets my vote.

The second ad that caught my eye, I was initially, whaaaaaaaaat? Make a cow happy and in turn, the cow will make you happy. However, as I watched the Bio Suisse film I started to like it. Weirdly, it was quite calming to watch a cow getting massaged. Not sure what that says about me:)

My vote for best interactive this week goes to KLM Royal Dutch Airlines. It's a great interactive piece that works brilliantly. Runner up? Ummmmm...Pedigree "Adoptable Facebook Mask", the first dog mask that is not just fun, but can also do some good. Simple and fun. (2).jpg
This week's guest judge is Liam Wielopolski, chief creative officer, DDB, South Africa.

Liam is responsible for maintaining the high creative bar at DDB in not only Johannesburg but the rest of Africa as well. Having cut his teeth on global brands such as Guinness, Land Rover, Virgin Atlantic Airways and P&G he's more than ready to take on his favourite challenge of building a network of strong creative thinkers, producing great results with great creative work.

Both in his own right as an art director and as the lead of several creative departments over the last 20 years, Liam has collected an impressive array of Lions, Pencils and statues from international and local award shows. In his spare time he likes to chase a little white ball with a big stick around beautifully manicured lawns.

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