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Seen and noted

Guest Judge: Josy Paul, chairman and CCO, BBDO India

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    October 30, 2017 17:13 (Edited: October 31, 2017 04:13)
All the films are well executed but no winner or runner up.

No winner or runner up in print this week.

No winner but two runner ups.
Runner up 1: The V&A Museum of Childhood: Edible Exhibition by AMV BBDO, London. A museum you can eat! Turning children's imagination into food art and edible installation to make kids ask for veggies, greens and stuff. It's like Disney land for taste buds. Kids love the idea!

Runner up 2: Volkswagen: Optional Third Row by DDB & Tribal Worldwide, Amsterdam. Clever visual gimmick. Attracts instant attention. Creates excitement on the street as it communicates the message simply but in a quirky fun way.

Winner: Australia on Same-Sex Marriage: Virtual Equality by J. Walter Thompson Sydney. This is clearly the best of the best of the lot - across all four categories. Virtual reality as a form of social protest is super fresh. Fantastic! Loved it in the first 5 seconds! Am sharing it with my friends, family, colleagues and my world.

Runner Up: WakeApp: Pay for Peaceful Sleep by Agama Communications, Ukraine. A forgotten army, call for charity, a nation's peaceful sleep and a unique app. They all come together in a highly engaging integrated campaign. Paul1 (1).jpg
This week's guest judge is Josy Paul, creative chairman and chief creative officer of BBDO India.

Josy started BBDO India from the backseat of his car in 2008.

In 2016, he was named 'Creative Agency Head of The Year' by the IAA (Indian Advertising Association). According to the national survey conducted by The Economic Times, Josy is among 'the most influential people in Indian advertising'.

Josy and his partner Ajai Jhala pioneered the idea of brand movements with the belief that India needs more 'acts not ads'. This led to transformational work like Gillette 'Women Against Lazy Stubble', Ariel 'Share The Load', Whisper 'Touch The Pickle', and Mirinda 'Release The Pressure'.

Their campaign for Ariel #ShareTheLoad has been recognised as the most effective campaign in the world by WARC worldwide for 2017. It was recently ranked the 2nd best campaign for Social Good in the last hundred years - by Campaign US. "Ads that have helped make the world a better place."

Last month, BBDO India was recognised with the rarest of rare 'Star of Madison Avenue' award at the Ad Club of New York.

Josy and his team won the inaugural Glass Lion Grand Prix at Cannes in 2015 as well as several Gold Lions over 2015, 2016 and 2017. Some of the other awards include the Grand Prix at AdFest, Spikes Asia, and APAC Effies and in Indian award shows.

Before starting BBDO India in 2008, Josy set up an ad agency called 'David' in India in June 2000 (as part of Ogilvy-WPP.) It is now a worldwide ad agency.

Josy Paul thinks he was born during an earthquake as he has a permanent tremor. He lives by the mantra, "Think like the navy, deliver like the pirates."

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