Seen and noted

BEST TV
Winner - Uber: Boxes. I like the simple visual metaphor. Powerful and simple storytelling about the never ending traffic problems we have here in the region. I love how Uber used the data in the research to highlight the problem in each city. Visit unlockingcities.com to question why it makes sense to own a car. Or not. A small minus. The ad reminds me of the epic Sony PlayStation 2 Human Mountain ad from 2004.

Runner-up - The Heist No One Is Talking About: Oxfam GB. A powerful ad with a simple message. It hooks you from second 00:01 and plays with your feelings. Not easy to watch but easy to share. I love that the film on YouTube allows you to support and take action. Please do.

BEST PRINT
No winner.

Runner-up - Kowhai Creamery: Ice Cream Halloween. I like ice cream. Not this week's print ads.

BEST OUTDOOR
Winner - Barnardo's: Follow Me. It's a simple social experiment film that hit me hard. Maybe because I have a young daughter and I'm starting to think about all the sick people that are online. I guess it worked for me.

Runner-up - 3M Hong Kong Limited: Forever Sticking Billboards. Simple visual execution. It definitely catches your attention. What also stuck was the credit list. 2 CCOs, 3 ECDs, 1 CD, 2 AD, 1 ACD, 1 CW and 1 AD (both senior) plus 1 producer.

BEST INTERACTIVE
Winner - Slotomania: It's Always Okay to Play Slotomania Case Study. This is one of those ideas that is easy to come up with but very hard to pull off. The client probably approved the idea before a producer realised that they needed to deliver 1440 original pieces of content in no time. And that tells in the execution. Chapeau for pulling it off.

Runner-up - Vodafone: Dream Job. This is like the Seti@home project that was popular years ago. But instead of helping finding aliens with you screensaver, the Dream Lab App allows you to find the cure for cancer while you sleep. It's a cool idea if it really works. I hope you will. You can find more information how it works here: www.vodafone.com.au/foundation/dreamlab




This week's guest judge is Joakim Borgstrom, executive creative director at BBH Singapore.

Joakim Borgstrom - better known as JAB - has worked in the advertising industry for nearly 20 years. After two years at BBH London, he recently moved to BBH Singapore to be the new executive creative director.

Prior to BBH, Jab held a number of leadership roles, including creative director/director of innovation at Goodby Silverstein & Partners, San Francisco, creative director at Wieden+Kennedy, Amsterdam, creative director and partner at DoubleYou, Barcelona.

Jab is a rare mix of Swedish and Argentinean, speaks five languages and has worked in five countries to date. He has worked on brands as diverse as Nike, Audi, Electronic Arts, Coca-Cola, Google, Doritos, Barclays, Heineken, Chevrolet and on recent award-winning campaigns at BBH for Mentos, The Guardian and Samsung.

Jab is the winner of over 170 awards that include 20 One Show pencils, 11 Cannes Lions and a Cannes Grand Prix. He's sat on the jury of 20+ award shows and is a sought-after speaker in the industry.