Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...

Seen and noted

Bacardi: Dance Floor

 TV   USA    May 16, 2018 21:33
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F15363_0000.png&width=200BACARDI has become a brand synonymous with music and entertainment. Whether it's making music (InstantDJ) or helping fund it (Music Liberates Music), everything they do inspires people to do what moves them. In fact, it is what inspired the new brand tagline, "Do What Moves You." This summer is no different with BACARDI releasing dance-inspired creative reminiscent of a music video. The ad, created by BBDO, New York is uniquely told entirely from the waist down. It features an eclectic group of dancer friends meeting up for a rum-fuelled night in the Caribbean. Throughout the spot, each friend dances to create a different musical sound through the movement and expression of their hips, legs, and feet. As the group comes together, their sounds mix together, forming a track by DJ trio, Major Lazer, longtime BACARDI friends and collaborators.

VIEW THE 60SEC SPOT
VIEW THE 30SEC SPOT


Gold sponsors

Silver sponsors

Search blog

Members

Past guest reviewers

Latest news

Blog categories

Blog archives

RSS feed

RSS Articles
Visit Campaign Brief for Australian creative
advertising news