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Seen and noted

Guest Judge: Lisa Fedyszyn, group CD, Ogilvy, New Zealand

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    June 04, 2018 16:37 (Edited: June 05, 2018 02:37)
Winner: Mercedes-Benz had a story that was good enough to tell twice. I only wish they had the budget to use "Fast Car" by Tracy Chapman.

Runner up: Nike. Pun intended.

Winner: A cute dog in a muzzle for the win with Volkswagen. But I would have thought the bigger risk was wearing those purple tights.

Runner up: Sports injuries. It didn't have me in stitches, but it did make the cut.

If you're onto a good thing, stick with it. And that thing this week is dogs.

Winner: NYC Second Chance Rescue: Adopt Protection. They shouldn't have any dogs left at the shelter with that buy-back scheme.

Runner up: Outside the Box Adoption Message. What a great use of media/target; a dog to literally fit your new house.

Winner: Chicago Sun Times: 31 Bullets. On the topic of guns, what a great way to put Trump's words into action. See if teachers are actually comfortable carrying guns. Not a surprising outcome - but a perfect format to tell the stories of those voices we don't always hear.

Runner up: Imaginary Friend Society AR App. A beautifully crafted tool. We can't literally save lives in advertising. But hopefully we can make some lives a little easier. (2).jpg
This week's guest judge is Lisa Fedyszyn, group creative officer at Ogilvy, New Zealand.

Australia, New Zealand, USA, New Zealand. No matter where she goes, Lisa's student loan still waits for her. So, she keeps on working - From BBDO to DDB to TBWA to Droga5 and now Ogilvy where she is group creative director.

Since her time in the business she has made the most successful recruitment film for the New Zealand Police that saw them gain the most female and diverse recruits ever, charged male politicians 10% more than women for their morning coffee to bring awareness to pay inequality, unconvincingly tried to convince people to vote for Hillary Clinton, humiliated one of Australia's most celebrated sportsmen for McDonald's, and hidden novels in Word and PowerPoint documents so employees can read books at work.

Along the way this work has won awards at Cannes, D&AD, One Show, Clios and Webbys. Lisa has also been named in Young Guns Top 10 Creatives of the Decade.

For two years she was national head of AWARD School in New Zealand, which was ideal because she is nurturing, yet bossy.

Lisa keeps a spare key under the lemon tree next to her front door. Pop in and say hi sometime.

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