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Seen and noted

Bookxcess: Try Something New

 PRINT   MALAYSIA    June 19, 2018 08:41 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/ac35a.png&width=200The illustrations depict well-known fictional characters trying something new, finding inspiration by reading outside their own genres. Targeting readers who do not usually buy books outside their familiar genres, cross-selling is crucial for Bookxcess, a bookstore that gets books in bulk. This helps boost sales for their lesser-known books, and not just the usual bestsellers that readers are already picking up. Agency: Leo Burnett, Kuala Lumpur.

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