The heart beats on the fast lane, hands become sweaty, fear is going up, who never experiment that feeling when you cannot find, your mobile phone? Itâs a fact, world is falling down when we are far from our mobile phone, even for few seconds. Orange spotlights this special feeling in its latest TVC, directed by Martin Werner (Henry), to showcase its 24h service guaranteed who allows you a mobile loan within 24h in case of mobile loss, theft or damages. Through a relentless, but also accurate and funny metaphor, the brand brilliantly stages a young adult who facing this solitude impression. Agency: Publicis Conseil, Paris
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