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Seen and noted

Shapa: Customer Journey

 PRINT   ISRAEL    July 12, 2018 15:01 (Edited: July 13, 2018 01:01) Customer Trek calcalist 54x35_ENGLISH.jpg&width=200An ad for promoting radio advertising.
Text: Listen and listen carefully. It's a customer journey.
A journey where no one is being tracked. Not tagged. It's not a programmatic journey; there are no cookies. It’s just a journey. of your customer. A journey that begins each morning near home, and ends an hour or so later, in the office parking lot.
It's a tough journey. There are no status updates, no tweets, and no influencers. But there's one device that makes this journey bearable. It saves the journey. With music, with news, with conversation. And yes, with commercials.


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