In Peru, more than 1.5 million underprivileged children live in temperatures below 0 degrees. Hoseg, a Peruvian brand of collaborative outerwear, helps them through a "buy one, give one" model, so that when you buy a jacket Hoseg gives another one to a child in need. But because the brand is still pretty unknown, we still need to sell more jackets to help more kids. To make it happen, Grey Mexico has created the possibility to "Share Your Warmth" through your mobile phone.
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