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Seen and noted

Guest Judges: Damon Stapleton, CCO + Shane Bradnick, ECD, DDB NZ

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    July 16, 2018 07:54 (Edited: July 16, 2018 17:54)
BEST TV
Winner: Volkswagen: Complete Confidence. Funny, topical and really brought home the mood of English fans. Classic VW work, a hint of "Surprisingly Ordinary Prices" about it, but without feeling old fashioned. Nice one.

Runner-up: Mobil 1: Boxers. One of those interesting sport facts that only real fans of the sport know, but beautifully brought to life for everyone else to enjoy. Great craft piece through and through. With a nice smile at the end too. Loved it.

BEST PRINT
Winner: Wimbledon: Serena Williams. Love the idea that true greats measure themselves not just against their peers, but against history itself. Simple and beautifully executed. Worth looking up the Roger Federer and Garbine Muguruza executions.

Runner-up: Climate Reality Group: Vampires. Funny and scary fact. I'm sure all the vampires are really worried about climate change too, with all that extra sunlight and stuff.

BEST OUTDOOR
Winner: Volvo: The New Family Model. You know we live in interesting advertising times when 3 of the outdoor entries are web films. Winner here for us is the Volvo car park stuff, interesting way to get people to think differently about what it means to be a family these days, and also a smart way to land that you are selling a new family car. Does the paint glow in the dark though, that's the question?

Runner-up: Costa Sunglasses: Untangled. A bit of a leap to take discarded fishing nets, turn them into sunglasses and then call it an outdoor ad. But at least these dudes are doing something useful and inspiring. Hats off, and glasses on to them. All the best, we hope it makes a difference.

BEST INTERACTIVE
Winner: Norrlandds Guld: The Tag Along. Probably talking to a very small group of people, but quite a clever, fun and simple use of AdWords. Proof that 'interactive' ideas don't have to be overthought and complicated.

Runner-up: Burger King: Out of Office. Tough to pick a runner up really, but decided to go with Burger King. We did wonder if you could set up an out of office message when you went out to get your free Whopper?



https://www.bestadsontv.com/news/upload/Damon-Shane BW_.jpg
This week's guest judges are Damon Stapleton, chief creative officer and Shane Bradnick, executive creative director at DDB New Zealand.

Damon and Shane have worked in advertising together for what seems like almost a lifetime. Starting out as partners in South Africa way back when, they've since worked their way across the globe separately, both stopping in Sydney to work at Saatchi & Saatchi Sydney and BMF respectively, and have now found themselves together again at DDB New Zealand.

Between them they have worked across major brands involving cars, beverages, banks, chocolate, entertainment and sporting goods. Combined they have accumulated an impressive award haul, winning over 500 awards including D&AD pencils, Cannes Lions, One Show pencils, Spikes spikes, Axis and AWARD awards.

Things that make them tick, Damon went to sixteen schools as a child and was expelled only twice. Shane's greatest love other than his family is his ginger cat called Steve and they both like Biltong. Google it.


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