Advertising agency Humanaut is launching a digital campaign to introduce Organic Valleyâs Ghee, the number one selling brand in the market. Because clarified butter is lactose-free, high in fat and has a higher smoke point than traditional cooking oils, it is rapidly gaining popularity in both the paleo and general cooking communities. But awareness is still low, and many people donât know how to use it.
These new Ghee spots align with the tone Humanuat set for other Organic Valley products, such as Organic Fuelâs âSave The Brosâ and Organic Balanceâs âReal Morning Reportâ campaigns. The brandâs humorous viral marketing approach has paid off: The Wisconsin-based, farmer-run co-operative dairy became the worldâs first billion-dollar organic food company in 2015.
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