BBDO Guerrero developed a campaign for Snickers that saw the brand hijack the World Cup finals with the Wrong World Finals. Last night, the world tuned into the biggest sport event of the year. Snickers wanted to join the celebration but if you arenât an official sponsor, you canât mention âWorld Cupâ. So instead, Snickers launched The Wrong World Finals; a social media campaign that features all the matches you might confuse with the big oneâa mistake likely made when you are hungry. The campaign launched with a series of posters on social media and was brought to life offline in crowded sports bars around the country. So whether you were #TeamFrance or #TeamCroatia, Snickers made sure you werenât #TeamHungry.
VIEW CAT OUTDOOR VIEW CROP OUTDOOR VIEW CUT OUTDOOR VIEW MOP OUTDOOR
