If there was a kit for someone who is about to âcome outâ, what would you put in it? London Pride visitors were unanimous in suggesting confetti, glitter and bottles of champagne. But those werenât the contents of the rainbow-strewn drawstring bag they were holding. Instead of the celebratory items they expected, they found things needed for surviving on the street: a sleeping bag, a woolly hat, warm socks. 1 in 4 homeless people in the UK identify as LGBTIQ+. Thatâs the shocking statistic behind the Coming Out Kit created by AMV BBDO. You canât buy the kit, of course: it shouldnât even have to exist. Its sole purpose is to highlight an issue that isnât on most peopleâs radar.
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