In the wake of a politically divided 2017, MLA released âLamb Side Storyâ, a satirical musical that takes place beside a suburban barbecue. Drawing upon original film poster designs from West Side Story, the visual collisions represent the two sides of a politically divided Australia coming together through the power of lamb. The posters appeared outside of cinemas where the long-form cinema ad premiered in the suburb of âBroadwayâ. Agency: Monkeys
VIEW THE BBQ AD VIEW THE TONGS AD VIEW THE CHOPS AD