Gymboree, the San Francisco-based children's apparel retailer, has unveiled an exciting rebrand that includes an all-new collection - focused on quality fabrics, comfortable designs and amazing denim - supported by a national marketing campaign just in time for back-to-school. Created by creative agency Where Eagles Dare, the integrated campaign introduces Gymboree's new brand platform: "Made You Smile." The campaign utilizes fresh content, shareable experiences and entertainment to showcase the new collection and announce Gymboree's changes to existing customers while also aiming to attract new millennial consumers. The goal is simple: Make people smile and spread happiness.
VIEW THE SPOT
