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Seen and noted

Guest Judge: Jureeporn Thaidumrong, chairwoman/CCO, Grey Bangkok

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    July 23, 2018 11:41 (Edited: July 23, 2018 21:41)
Winner: China Airlines 'The Trip You Have Promised'. This is great insight for the Asian audience. And most have experienced this "promise" before. And as the film goes there is surprise after surprise. Great deeply twisted execution of storytelling.

Runner up 1: Bonds 'The Queendom'. This is a straight play on current world affairs related to women's empowerment. Not the best creative storytelling but visually dynamic and fitting for the typical Australian "take the piss” attitude.

Runner up 2: Havells Water Purifiers 'Don't mess with water'. I like the twist at the end.

Winner: SUAS 'When you can read everything, it changes everything'. A nice meaningful surprise in the context of a paper rag.

Runner up: The Sun-Herald S Section 'Flag'. For the UK audience, this works, and it's well crafted and designed for the Sun.

Winner: Helsingin Sanomat 'Land of Free Press'. Because this is what big media corporations should do.

Runner up: Wilson 'Play Your Heart Out'. Because this web film recorded outdoors snuck into the top 6 of the OOH category!

Winner: Telekom 'The Vloggers' Swap'. This is a brilliant campaign to help break through the increasing social media hate bubbles engineered by the big data controllers.

Runner up: Dominos 'Paving for pizza'. This is a visually creative execution, which has never been seen before, and which yields real tangible benefits for communities, not just the customers.
This week's guest judge is Jureeporn Thaidumrong, chairwoman and chief creative officer at GREYnJ United, Bangkok.

Jureeporn Thaidumrong is indisputably one of the most awarded and renowned
creatives in the advertising industry. More commonly known as "Judee" amongst her peers or "Jeh Ju" (Big Sister) amongst Thai locals.

Judee started out as a copywriter at DY&R Bangkok before joining Leo Burnett, followed by Far East DDB, then Results / Ogilvy & Mather, and later Saatchi & Saatchi as executive creative director.

In almost 30 years of career journey, Judee has become one of the most influential figures to shape Thai advertising. Under her leadership, Results/O&M won Thailand's first-ever Cannes Gold Lion in 2000, and Saatchi & Saatchi won Thailand's first-ever D&AD Pencil in 2003.

In 2005, Judee opened her own shop, JEH United, which later merged with Nude Communication as NudeJEH. In this independent venture, Judee has created famous and multi-awarded work, including Smooth-E "Love Story" mini-series commercial, Sylvania "Picnic" TVC and the controversial "Sorry Thailand" long-form TVC that reflected on the nation's political turmoil in 2010. In 2006, Judee was named Creative of the Year by Hong Kong's Media Marketing Magazine and ranked #1 in Campaign Brief Asia as the Hottest Creative in Asia.

In 2015, NudeJEH joined WPP Network under Grey Group as GREYnJ UNITED where Judee leads as the Chairwoman/CCO. Since then, the agency has given birth to several famously effective campaigns such as BarBQ Plaza "Fulfill", "The Waiter's Mom", and Nautilus Tuna "Break Up" online film.

Judee is also known for her love of animals and nature. She's currently hosting 65 stray cats and working on 'Cat Republic Adoptable Cafe' fund-raising project to help make stray cats' life better, while empowering other caretakers on grass-roots-level to amplify impact. In addition, as part of her larger "save the animals" initiative, she's also working on a massive reforestation and community-building project in Mae Wang, Chiang Mai, Thailand as well as collaborating with Worldview International Foundation and Lykke Corporation on the "TREE coin", a crypto fund-raising project to help restore the planet's lost mangrove forests.

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