Regional South Australian men are over represented in road crashes, fatality and serious injury figures. They're not the safer drivers they commonly think, and have an extreme over confidence when they drive alone without their family and friends. So KWP! and the Motor Accident Commission of South Australia set about creating a fully integrated campaign to encourage lone regional drivers to reflect on the lives of those they love, and think about who they'll leave behind.
Regional South Australian men are over represented in road crashes, fatality and serious injury figures. They're not the safer drivers they commonly think, and have an extreme over confidence when they drive alone without their family and friends. So KWP! and the Motor Accident Commission of South Australia set about creating a fully integrated campaign to encourage lone regional drivers to reflect on the lives of those they love, and think about who they'll leave behind.
