Seen and noted

BEST TV
Winner: Philips OneBlade. There's a lot of potential with this campaign route that I hope the brand explores. It's refreshing to see a new approach being taken to this category. I really liked the quirky bathroom scene and the performances from both actors. The brand explores masculinity and opens up a conversation that feels a lot more truthful than some campaigns. I'll be keeping an eye on this brand and it's next execution.

Runner Up: Mitre 10. A fast paced execution that made me smile. It did take me a couple of views to fully grasp each scene, but I get what the brand was trying to communicate.

BEST PRINT
Winner: Reporter Magazine. Beautifully art directed. A confident execution where the product/brand has become both the headline and the logo. It's a very powerful image and I particularly like the subtle look from one of the women in the background. Well done.

Runner Up: Greenpeace. Really dramatic imagery that is very visually arresting. It caught my eye straight away. It puts the problem back into the hand of the consumer too which was a smart thing to do. Well done also for keeping the headline short and clear and neatly tying it into the logo. Simplicity all the way.

BEST OUTDOOR
Winner: Boston Pizza. This execution is smart because it takes something that people see regularly and gives it a new meaning. Nice way to encourage people coming together for a pizza. The visual does all the work of the headline and for that I think it works really well.

Runner Up: Burger King. Really love the idea of using the power of the sun to flame grill a Whopper. Fun execution that makes the most of oven temperatures. I feel for people living in Kuwait with those kind of temperatures.

BEST INTERACTIVE
Winner: Tiger Beer. Plays to its core strength - the brand name and uses that to highlight a very worthy issue. The execution has been really well thought through. Linking an individual tiger story, to an individual design, highlights even further, how few wild tigers are left. The finished product is unique and desirable. I would definitely want one of them. Love the scannable unique tiger stripe code.

Runner Up: Jimmy Brings. It got me thinking differently about wine and thinking differently about Spotify. Why has nobody thought of this before? Sometimes great ideas are staring you in the face and this probably fits that category.




This week's guest judge is Carol Lambert, creative director at Publicis Dublin.

Carol Lambert is a creative director and board director at Publicis Dublin. She has served as president of the Institute of Creative Advertising and Design, was a previous board director at The Kinsale Shark Awards and was a board director of the Institute of Advertising Practitioners in Ireland. An art director by trade, she has won various national and international awards, working on various award winning campaigns for Levi's, Heinz, Guinness, Vhi Healthcare, TG4 (Irish National Language Broadcaster), Anti-Smoking and more.

Carol has judged at numerous national award shows and multiple International Shows including Lisbon Ad Festival, One Show Young Ones, One Show Print and Outdoor and has been invited to judge at ADCE in Barcelona.

She loves typography, illustration, photography and design. Living in Dublin, by the sea, with her husband and three kids.