To announce the launch of DraftKings' new Sportsbook betting app, we brought back Dr. Aftkings to cure peopleâs suffering from a range of new sports-related disorders. To make this launch special, we paired the good doctor with our new spokesperson, Charles Barkley. We also created a series of digital films starring Barkley that helps teach people about the ins and outs of betting. The campaign will also include gifs, social posts and Instagram stories.
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