Heineken believes that when you choose to take a fresh perspective, you will enjoy life more. With this in mind, the latest Heineken brand campaign is inspirational, light-hearted and universally appealing, taking commonly held beliefs and twisting them with a refreshing Heineken point of view to let you enjoy life more. This is the latest campaign from Publicis Italy built around Heinekenâs sponsorship of the UEFA Champions league. For the digital element of the campaign, POKE - Publicis' digital shop - will provide creative content by dramatising the TVC in new ways, creating solutions with 'Worldâs Most Unmissable Moments'. The spot - directed by MEGAFORCE through Iconoclast - sees football fans feeling the burn after missing game-changing football moments due to various (and often silly) distractions.
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