On June 24th 2018, women in Saudi Arabia started driving for the very first time in the Kingdom. It was a day of celebration, anxiety and certainly lots of expectations. While many brands took the opportunity to send messages of support through traditional advertising media, TBWARAAD was on the road documenting an incredibly heartwarming story. Rawan Hamza, a young Saudi woman who has been living abroad and had never driven in her own country before, drove over 800kms from Dubai, UAE to Saudi Arabia, accompanied by her brother, to surprise her mother back home. To take the story to everyone, INFINITI created a three-minute film called Drive Back, and aired it early this week in cinema theaters across the region. They even surprised Rawan with an invitation to the movies to see her film for the first time. The film is also available now on different social media platforms for everyone to watch.
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