Visit Victoria is putting your next short-break in the paws of your dog with the world's first tourism campaign optimised for dogs. The campaign, developed by Clemenger BBDO Melbourne, highlights how dogs love the quality experiences of regional Victoria as much as much as their pet owners and non-pet owners alike. It is the first digital tourism campaign optimised to stimulate dogs' sight and sound, featuring content curated by local pet-fluencers @MyAussieTribe, @Tomandcaptain, @ChandlerThePug and @HuckAndCo. An extension of the recently launched Your Happy Space regional Victoria marketing campaign for humans, Your Dog's Happy Space will get tails wagging with a short-break away.
VIEW THE CONCEPT
