POSTERSFRANCEOctober 17, 2018 12:11 (Edited: February 17, 2023 04:19)
TBWAParis has been working with the association Entourage for two years now, and has just created a print campaign of six posters to raise public awareness about isolation of homeless people. Knowing that in a day, a homeless person can run into 3000 people in the subway and sometimes just two of them say hello, the campaign is trying to appeal to the humanity of the other 2998 people.