New Zealand Police are always looking to build better relationships with the public. One of those relationships is with the MÄori community. So, when the country celebrated MÄori language week, a week in which the nation is encouraged to use the New Zealandâs indigenous language, New Zealand Police decided to do something visible to show their support. They transformed an ordinary Police car. Displaying the MÄori word for Police â Pirihimana. This bespoke Police car uses a traditional Koru design to create a strong connection with MÄori. Being our key piece of communication, the Pirihimana car was released on the streets and quickly found its way into the press and social media. The public also made their own unofficial models and the Pirihimana car even featured in the hit video game, Grand Theft Auto. And while we are aware that a simple word wonât change everything, Pirihimana car helped the Police create a stronger connection with the MÄori community. Agency: Ogilvy NZ
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