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Seen and noted

Guest Judges: Tim Beckerling + Steven Tyler, Net#work BBDO

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    October 29, 2018 17:28 (Edited: October 30, 2018 04:28)
BEST TV
Winner: Volvo - Excavators. Jeepers, it was a battle of the celebrities this week, from Ed Sheeran, Peter Jackson and Murray from Flight of the Conchords to He-Man himself, Dolph Lundgren and his hard working heavy machinery. After a little bit of digging on the internet, we found the behind the scenes of the Volvo spot that showed how the machines actually accomplished the feats for real, which clinched it for us. Harking back to the famous Jean Claude Van Damme spot for Volvo trucks, this latest offering uses a famous 80's action icon in a fun way to demonstrate the machines capabilities. This spot will surely be loved and shared across the web.

Runner-up: New Zealand Police - Breaking News. The follow up spot to the massively popular NZ Police most entertaining recruitment video gets this week's runner-up. It is peppered with hilarious new scenes and some signature dry New Zealand deliveries throughout. Naas wun, cheps.

BEST PRINT
Winner: Sea Shephard - Mackarel. Reminiscent of Thom Yorke's "You do it to yourself, you do, that's what really hurts", this nicely executed visual idea reminds us that our actions have consequnces that will come back to haunt us. Wise up, people.

Runner-up: Burger King - Charles, Subject #72. A nicely crafted visual selling a Burger that we both immediately wanted to try, given it’s monstrous size, green bun and ridiculously good sounding
ingredients list when we investigated it online. Just in time for Halloween, unfortunately Burger King aren't making this one here in SA. :(

BEST OUTDOOR
Winner: Ulpressa.ru - Stop Killing Nature. A pretty crazy little stunt from Creative Gang, Russia, we both liked this one for it's audacity and in-your-face attitude when trying to curb a local issue that had obviously really pissed them off. An example of making a big noise with very little, a skill that even big brands could employ more often.

Runner-up: Stella Artois - On the go. This fittingly dry, sarcastically conceived activation idea felt true to the brand, reminding passers by of three very important things: slow down, chill out and have pint.

BEST INTERACTIVE
Winner: Velocity Frequent Flyer - The #earnbasadors. A hardworking social campaign that put it's marketing dollars in the pockets of its users, incentivising them to do the selling on their behalf. Would loved to have seen more of the UGC to get an idea of how people actually engaged with and created for the campaign, but who can argue with results like that?

Runner-up: Nest Corporation - Zerobnb. An interesting idea from a company that is built on sustainability, questioning why Airbnb don't have a Sustainable Homes Category for its users to choose
from? Good question and an interesting provocation. It feels like there needs to be more to this story for the idea to go from good to great, the killer blow that get Airbnb to engage and change. Results are everything with an idea like this.

That's it.

Thanks and warm regards,

Tim & Steve



https://www.bestadsontv.com/news/upload/Tim and Steven.jpg1.jpg
This week's guest judges are Tim Beckerling, creative director and Steven Tyler, art director from Net#work BBDO in Johannesburg, South Africa.

Tim and Steve are an award-winning creative team from Net#work BBDO in Johannesburg, South Africa.

When they're not hard at work for brands like Mercedes-Benz and Guinness, they are scouring professional
networking sites for the remaining members of their corporate covers band, Linkedin Park.


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