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Seen and noted

Guest Judges: Rob Messeter and Mike Crowe, AMV BBDO, London

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    November 05, 2018 11:28 (Edited: November 05, 2018 22:28)
BEST TV
Winner: Roads have stories - A horror story in this case, powerful if a little familiar but makes its point well.

Runner-up: 'Peta Bear'. A slightly confusing start, but showing the horror of animal cruelty through the device of a teddy bear was creepy and memorable.

BEST PRINT
Winner: Home office - A solid ad, well crafted. The scariest thing about it is that we need this sort of advertising at all.

Runner up: Crocobeach straws - Neat, although feels like the line might need a tweak, not sure how a straw takes 4 mins of someone's life or why this is relevant to the message about protecting our ocean life.

BEST OUTDOOR
Winner: Wage gap - This was good, relevant and timely, a great way of showing how ridiculous the gender pay gap is.

Runner up: 'North Face' - Quite like the WTFness of it and makes its point about lightness in a memorable way.

BEST INTERACTIVE
Winner: Our Watch 'Doing nothing' - makes for uncomfortable viewing and clever use of tech to bring the viewer into the story.

Runner up: MSCHF Kneel - simple and uses tech to make it point well.

Some treats, but nothing too scary, apart from that Peta ad...

Cheers,

Mike & Rob



https://www.bestadsontv.com/news/upload/Mike&Rob 2018 (1).jpg
This week's guest judges are Rob Messeter (left) and Mike Crowe (right), creative partners at AMV BBDO in London.

Mike and Rob have been working together for over 20 years, creating and helping to create a few campaigns along the way such as Ford 'Evil Twin', Harvey Nichols 'Walk Of Shame', Marmite 'Rescue' , Guinness 'Gareth Thomas' and BT 'Heroes'. They're about to fly off to California to work at Apple as creative directors on iPhone.


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