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Seen and noted

Guest Judge: Fabio Seidl, ECD, Velocity, New York

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    November 12, 2018 08:12 (Edited: November 12, 2018 19:12)
Winner: Colorsteel 'For a home you can be proud of'. It made me watch twice just to see if they didn't let any hole in this nice, fun, surprising film. It's a simple story, well directed and it has a good casting. Great work.

Runner-Up: Absolut 'The Walk'. I really like how they reconnected Absolut's legacy of posters created great artists and for great causes and bringing them back. The film idea with the "Where's Waldo"-like game really got me. Elegantly directed too.

Winner: Burger King 'Crashes'. Nice add to the 'real photos' series started by BK last year. This one starts with the WTF effect, it's extremely relevant, funny and now the joke is on...'us'. Congrats to the absurdly talented team at Lola.

Runner-Up: Aldi: 'Fresh'. I saw this campaign in other award shows before and it won a lot of well-deserved metal. It uses a digital mindset in an analogic media. And hey, it's retail. 'Fresh' thinking.

Winner: KLM 'We Are an Airline'. When a brand embraces the problems that it has and laughs about it, they have my immediate respect and admiration. This is big, surprising and never-seen-before fun.

Runner-Up: McDonald's 'Sydney Tower'. What is a better media to advertise than a place where everybody can see your idea? Well played, McDonald's and OMD, well played.

Winner: Audi 'e-xperience'. A test drive of an electric car...on your phone while you drive your own traditional fuel car. If this idea wasn't already smart, they use the data to retarget potential new electric car owners. Really smart. I hope it gets some great results too.

Runner-Up: ZAK 'World's Worst RFP'. Bold attitude. This funny video about an extremely serious subject for our industry made me actually go to their page and read everything they’re proposing.

Fabio Seidl
ECD Velocity/Omnicom NYC (2).jpg
Fabio Seidl is the ECD of Velocity New York, Omnicom's brand new global integrated agency, overseeing all the work for Johnson & Johnson's and Kraft Foods.

Before joining Velocity, Seidl served as executive creative director at VML, being responsible for all the New York office's accounts including New Balance, Johnson & Johnson's, Dell, Legoland, Miami Tourism and United Nations.

Prior to VML, Seidl worked at 360i, where he led Coca-Cola, NBCUniversal, Absolut Vodka and created Cannes Lions winning work for Canon and Reeve Foundation, among others.

He also had stints at Leo Burnett Chicago, McCann Lisbon and was part of the Ogilvy Brazil team that conquered the Agency of the Year title in Cannes and put the agency in the festival's top 3 for 3 years in a row.

Seidl, a Brazilian-Italian copywriter by trade, has more than 20 Lions in Cannes and several awards at D&AD, One Show, Art Directors Club, Clios, London and Grand Prix at the El Ojo de Iberoamerica where he was also recognized as the best creative director for the US market.

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