In a category often diluted with stories of mateship, Asahi Super Dry needed to create a new wave of energy to break through to premium beer drinkers in its latest campaign, 'Enter Asahi'. In collaboration with both Asahi Beverages in Australia and Asahi Breweries in Japan, The Monkeys, part of Accenture Interactive, created the campaign. Leveraging the brand's Japanese provenance in ways that feel authentic but more importantly, interesting, surprising and mysterious, 'Enter Asahi' aims to tap in to consumers' appreciation for discovery and exploration. Directed by Marco Prestini from In The Thicket, the film takes audiences on a journey where imagination is not bound by reality. A world of giant squids, robot geisha, fierce warriors and loyal salary men.
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