KFC is the UKâs chicken champion. Whilst the nation may get distracted with other poultry on the upcoming big day, KFC uses the festive period to remind the Great British public that chicken is on offer for the other 364 days of the year. Turkey can have its 24 hours in the spotlight. But it is strictly time-limited to that one day a year. Christmas may be for turkey, but chicken rules the roost, year-round. Mother, London launched this epic KFC Christmas campaign. Featuring timely and pointed activity online, in press and outdoor media, plus a cinematic feast on TV and cinema. At the heart of it all is KFCâs unwavering belief that chicken is better than turkey - letâs be honest, given the choice, we all know which weâd prefer on our plate: dry and bland turkey or delicious KFC?
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