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Seen and noted

Bankwest: Bankless Cinema Ad

 TV   AUSTRALIA    November 14, 2018 23:03 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F4524a_0000.png&width=200Cinema ads have a captive audience but as we all know, the rise of smartphones and social content is our main competition for attention in the up-front ad breaks. So we served up our own social content on a giant phone screen with a powerful message that everyone is currently talking about.
Throughout Australia, people have strong opinions about banks. So, to leverage the new ‘bank less’ creative platform for Bankwest, we hijacked the social conversation people were having. To do this, we overlayed negative footage of comments about banks with animated faces sarcastically saying positive comments about banks. Agency: UNION produced by The Brand Agency

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