Superannuation. Just the mere mention of the word is enough to make you yawn, especially when using terms like contributions, retirement savings and asset classes are anathema to their happiness and wellbeing. WA Super, Western Australia's largest independent super fund, knows this to be true, and wanted to do something about it. So they partnered with Meerkats to create a campaign that bravely smashed through the industry stereotypes and advertising jargon to deliver something bold and fresh to the market. The campaign has launched with a rollout of high-impact outdoor across some of Perth's biggest static and digital sites, with support media including a 2 minute song on Perth's largest digital radio station, Smooth FM, a Boring book for members and staff, social integration across Linkedin, catch up TV and Coles Radio in-store.
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