For millions of people all over the world, Christmas is all about keeping the old family traditions alive. And not surprisingly, most family traditions are rooted in the kitchen. So what does the festive season look like when a key family member has just passed away? And what about if itâs the one who also just happens to cook the Christmas meal - year in and year out? The new campaign follows in PLUS Supermarketâs (new) tradition of exploring family narratives at Christmas, which started last year with J. Walter Thompsonâs campaign showing a co-parenting family during the festive season.
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