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Seen and noted

Guest Judge: Karen Land Short, Group CD, Droga5, New York

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    December 10, 2018 11:05 (Edited: December 10, 2018 22:05)
BEST TV
Winner: Uber Eats, Coca-Cola Partnerships: When Christmas Feels Like Home. The idea of delivering meals to someone cooked by that person's family is a nice enough thing to do in itself. To do it Christmas night is heart-melting. And to promote it with a lovely film is just gravy. Well done all (especially you, Uber).

Runner Up: Chicken Licken: The Legend of Big John. Boy, that turn in the end is a doozy, but the journey getting there makes it worth it. It's a simple but big thought with well-calibrated and memorable humor. The main guy's performance is excellent. The art direction has charisma. I kinda wish it was a full-length feature.

BEST PRINT
Winner: Instax (Fujifilm): In Dad's Wallet. Maybe it's because I have a one-year-old and there are 4.23 billion photos on my phone, but I liked this best. It felt like the most human insight of the bunch. I will also now be buying the product. Because it's brilliant.

Runner Up: Tecnoquimicas: Microfood / Burger. The visual joke is clever, and it's executed well. Also, I'm a sucker for micro food.

BEST OUTDOOR
Winner: Casey House: June's HIV Eatery. This is superb. The case study doesn't do it justice. It's playing masterfully on our fears and curiosities and for an important cause. Minds were changed by this work. Genius. Damn Canadians.

Runner Up: Payless: The Payless Experiment. A cutting commentary on consumerism, and from a brand I've never known to be cutting, so it's a nice surprise. But, also, I hate it. Because we just tried to sell an idea like this, and it didn't fly. Props to Payless for buying it and doing it well.

BEST INTERACTIVE
Winner: Burger King: Whopper Detour. Of course today's pranks involve app updates and geofencing. But I like how old school this feels. Like teepeeing your enemy's lawn or prank calling your teacher. (Kids, prank calls are from back when your phone didn't tell you who was calling you. It was mayhem.)

Runner Up: Three / Samsung: Connected Restaurant. If this hasn't been done (has it been done?), it's a nice idea. Would love to see how the experience worked and just how seamless they could get it. Feels like it hinges on that.



https://www.bestadsontv.com/news/upload/KarenShort (1).jpg
This week's guest judge is Karen Land Short, group creative director, Droga5, New York.

Karen Land Short hails from Austin, Texas, where she was raised on taco trucks before taco trucks were a thing. After graduating from the University of Virginia and the VCU Brandcenter, she migrated west to Goodby, Silverstein & Partners in San Francisco. While there, she helped build brands like got milk?, Haagen-Dazs, Doritos, Kayak.com and HP, winning gold at Cannes, One Show, Art Director's Club, D&AD and Effies along the way. In her more than 7 years at Droga5, Karen has created influential and award-winning campaigns for Prudential, Newcastle Brown Ale, Under Armour, the Clinton Foundation, Hillary for America, the YMCA, the National Women's Law Center, Chase, and more.

Most notably, her Under Armour work was honored by the United Nations, her Equal Payback Project for the National Women's Law Center won a Cannes Gold Glass Lion and a Gold Clio, and Prudential's Challenge Lab won a Cannes Titanium Lion and a Gold Andy.

Karen was a Cannes Young Lion, has judged the One Show, Cannes, AICP, and more, was named to Business Insider's Most Creative Women in Advertising, and was recently listed in the Adweek Creative100 as one of the 18 Top Creative Leaders Whose Ads Are Breaking Through Into Culture.


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