When the weather sucks, it sucks to go out. BJâs Restaurants & Brewhouse knows there are times when people just want to lounge around in their lounge pants. So, we developed a programmatic weather-dependent campaign that makes staying in and ordering delivery even sweeter when you canât face going out. In partnership with Clinch, BBDO San Francisco built an AI engine that examines weather conditions in real time near to BJâs Restaurant locations (in seven key markets including Cleveland, Columbus, Houston, Phoenix, Seattle, Tampa and Washington DC). Then some clever tech is triggered when itâs really cold, raining or windy that serves up cross-media video ads on Facebook, Instagram and YouTube. The ads, created by the Docter Twins out of Thinking Machine, are spoof weather reports with tempting delivery offers. So, for instance, if thereâs heavy rain, people get a heavy discount.
VIEW THE FORECAST SPOT VIEW THE COLD SPOT VIEW THE RAIN SPOTVIEW THE WIND SPOT
