With a 5793 meter long circuit through the sands and rocks of the Sahara, Monzaâs historic race track comes to life in the heart of the desert.
More than 40 people, including engineers, surveyors, technicians and racers, have worked hard to faithfully reproduce a life-size replica of every turn, every straight, every chicane, using the original trackâs turning circles and distances. This monumental effort reflects the spirit of the campaignâs concept âVolere e Potereâ (or âKnow you canâ), culminating with an unprecedented challenge: to drive the new BMW X5 in one of the planetâs most hostile environments, just as you would at the Monza race track. Such spectacular statement shows that today, the pleasure of driving a BMW also extends off-road, due to the innovative xOffroad package on the new BMW X5. This is a car that, like any true leader, can achieve any objective, and is not afraid to prove it. The project, developed by M&C Saatchi Italy and produced by Utopia.
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