âWe have the sun insideâ is the concept developed for the new Dole institutional campaign. The protagonist is the Sun, capable of unleashing a unique goodness and genuineness. The Sun, whose shape is present in every slice of fruit, is also the main element of the logo and it symbolizes the natural origins of the brand. The Objective of the campaign was to increase the brand awareness of the Dole brand through a simple, yet attentive outdoor communication activity that reinforces the institutional message "We have the sun inside". The idea? We have planned the communication on the backlit shelters that at night, when they light up, emphasize with light all the energy of the sun. Agency: TRUECOMPANY
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