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Seen and noted

Andy Fackrell, CD/writer/AD, Amsterdam + Sydney

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    January 14, 2019 09:21 (Edited: January 14, 2019 20:21)
BEST TV
My pick is a timely dose of empathy from McDonald's. When your mouth's like a fur boot, Maccas beats all cures.
A decent budget for a New Year Day tactical spot; the eye patch was a nice touch at the end.

Runner-up: Belgian Kid's Fund.

BEST PRINT
Winner: The Berlitz language school "Happy Hour" is a simple insight. Nicely art directed and shot, you still understand the characters even sans tete.

Runner-up: JAXTyres.

BEST OUTDOOR
Winner: Postobon. Our Flavor has no race. It's a clever idea and a brave client move - as it slightly exposes the realities of food colouring - but I liked it.

Runner-up: Pridefest. The Equality Bridge.

BEST INTERACTIVE
Winner: UNHCR. Step With Refugees. Pretty simple way you can relate and donate to the refugee dilemma, through a connection of your steps to theirs. My pick.

No runner up.



https://www.bestadsontv.com/news/upload/Andy F-NZ.jpg
This week's Bestads judge is Andy Fackrell, an independent creative director, writer and art director, based in Sydney and Amsterdam.

Andy Fackrell, a New Zealander, is a former ECD at 180 Amsterdam, DDB New Zealand and Hustle LA (R/GA), and creative at Wieden+Kennedy, Portland and Batey, Singapore. Noted for numerous award winning campaigns for Nike and adidas, amongst others, he is now working on independent creative projects from Sydney and Amsterdam.


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