Seen and noted

BEST TV
My pick is a timely dose of empathy from McDonald's. When your mouth's like a fur boot, Maccas beats all cures.
A decent budget for a New Year Day tactical spot; the eye patch was a nice touch at the end.

Runner-up: Belgian Kid's Fund.

BEST PRINT
Winner: The Berlitz language school "Happy Hour" is a simple insight. Nicely art directed and shot, you still understand the characters even sans tete.

Runner-up: JAXTyres.

BEST OUTDOOR
Winner: Postobon. Our Flavor has no race. It's a clever idea and a brave client move - as it slightly exposes the realities of food colouring - but I liked it.

Runner-up: Pridefest. The Equality Bridge.

BEST INTERACTIVE
Winner: UNHCR. Step With Refugees. Pretty simple way you can relate and donate to the refugee dilemma, through a connection of your steps to theirs. My pick.

No runner up.




This week's Bestads judge is Andy Fackrell, an independent creative director, writer and art director, based in Sydney and Amsterdam.

Andy Fackrell, a New Zealander, is a former ECD at 180 Amsterdam, DDB New Zealand and Hustle LA (R/GA), and creative at Wieden+Kennedy, Portland and Batey, Singapore. Noted for numerous award winning campaigns for Nike and adidas, amongst others, he is now working on independent creative projects from Sydney and Amsterdam.