Challenging the notion that beer is the only acceptable drink to have in summer, Canadian Club & Dry has released âWho Made Beer the Boss of Summer?â, an integrated campaign that aims to liberate Aussies by offering them a refreshing alternative to beer. Created by The Monkeys, part of Accenture Interactive, the campaign builds on the success of the first instalment of âThe Big Question,â which delivered Canadian Club's best year on record; elevating Canadian Club as the largest contributor to 2018 spirit category growth*.
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