Uncle Tobys aims to rekindle the sense of possibility that comes from growing up in the land down under in a new campaign 'Great Grows Here' via Ogilvy Sydney. As the brand that's been growing greatness by the banks of the Murray River for over 125 years, there's no one better to tell the stories of a new kind of great growing around the country - one that takes a step beyond Australia's traditional perception of greatness - gold medals.The first work for the campaign will be for muesli bars over the back to school period, focusing on three great Australians.
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