HBF, Western Australiaâs largest health insurer and Australiaâs second largest not-for-profit health fund, have launched a new brand platform, âGet Wellâ to reaffirm that helping its members through lifeâs big health moments is its reason for being. âGet Well,â developed in partnership with Cummins&Partners, is an external expression of HBFâs core promise, to deliver for its members in the moments that matter.
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